To many small business owners and employees, it seems that many large corporations are unfairly cornering the market when it comes to building a brand. Their astronomical advertising budget alone allows them to bombard consumers with ever changing sight, sound and scintillating campaigns.
Before you know it, they are taking up brick and mortar corner real estate with lines out the door (hello Starbucks).
Small business can build a brand by following suit of surrounding conglomerates that have found clever ways to make consumers feel as if they are part of a local experience.
The best part is that your small business will be the real deal!
Read more: Small Business Owners: Great Advice On How To Build A Brand